Bear Naked products is my latest addition to high quality and value-centric pickleball products. I met the owner Richard playing pickleball at Sunset park…he has a great game, fun personality and little did I know, he is founder and business owner of Bear Naked Pickleball.
I have been playing pickleball for less than two years, and surprisingly I had never heard or had been inspired to clean my pickleball paddle. This past year (2025) I was hitting with a guy during league play, and he was very passionate about cleaning your pickleball paddle before every day of play. WHAAAAAAAT?????
He was using the atypical “rubber” square to push dirt and grime off the paddle face, but in reality this just embeds the grime more into your paddle. The beauty of the Bear Naked paddle cleaner it “pulls” the dirt away from your paddle face and then you quickly and easily wipe it away with your microfiber cloth! GENIUS!
Q & A with Founder Richard E.
Bear Naked Pickleball is a family-owned pickleball accessories brand founded in Las Vegas by Richard Eklund, a lifelong pickleball enthusiast and father of two daughters. The brand was created to:
- Design innovative, high-quality accessories (paddle cleaners, towels, scorekeepers, decision dice, etc.)
- Make products that are player-tested, practical, performance-enhancing, and FUN
- Use eco-friendly, safe ingredients (e.g., biodegradable paddle cleaner)
- Bring a sense of fun, personality, and community spirit to the fastest-growing sport in the U.S.
The Bear Naked Piclleball mission: Help grow the game – and make players smile while doing it!
Yes — maybe more than pro players! Why… because companies give pro players brand-new paddles all the time. Recreational players change their paddles very infrequently. But make no mistake, everyone benefits from cleaning their paddle appropriately. Over time, dirt, dust, ball residue, sunscreen, and sweat clog the paddle’s textured surface. That buildup:
- Reduces spin & control
- Decreases consistency of shots
- Can shorten the paddle’s useful life
Even if you don’t notice a huge difference right away, cleaning helps restore paddle face grip, protect your investment, and extend performance.
During and after every play session: Wipe with a soft microfiber cloth and paddle-safe cleaner. This quick maintenance keeps the paddle surface free of buildup and restores performance and when using a safe cleaner it does it without damaging the face.
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Bear Naked Pickleball is meant to be memorable, playful, and a little cheeky. The name reflects:
- A nod to California & Las Vegas fun culture
- A lighthearted approach to branding — not corporate or stuffy
- A name that makes people smile, laugh, or ask questions (which is great for word-of-mouth)
It’s not meant to be risqué — just bold, fun, and different. Think surf-culture energy, but pickleball-obsessed!! 🤘😎